The Seven C’s of Business Communication are a set of guidelines for effective communication in the workplace. They include being clear, concise, complete, correct, coherent, courteous, and concrete. These guidelines emphasize the importance of providing accurate and comprehensive information while also being polite and considerate in all interactions.
Business relies heavily on the verbal and written transfer of information, whether between individuals or groups. The Seven C’s of Business Communication is a list of seven words that detail how a person should communicate with their colleagues, supervisors and customers. Three detail the type of information a person should convey – “concrete”, “correct” and “complete”. The remaining four words concern how a person should convey this information – “clear”, “coherent”, “concise” and “courteous”. The last term, however, can also be described as “considerate”.
The type of information a person or company delivers or expresses is extremely important when it comes to business communication, and two of the seven Cs related to this are the terms “concrete” and “correct”. The latter refers to the idea that a person or company should provide others with a solid understanding of what they are saying, always using specific words, ideas and examples rather than relying on non-figurative terminology. Just as important as a clear image is the correct one. This term in the seven Cs of business communication suggests that you should always check your facts and ensure that all written communications are presented using correct spelling, terminology and grammar.
In addition to providing concrete and correct verbal or written communication, the person should always aim to provide complete information. Before submitting written documents or giving a verbal presentation, the term “complete” in the seven Cs of business communication is a reminder to ensure that everything another person or group needs to know is provided. For example, a request for a person to attend a meeting is not completed unless the requester provides a date, time, and location for the meeting.
The terms “clear” and “coherent” refer to how much and what kind of information is passed on. According to the seven C’s of business communication, exchanges should always be clear and the recipient should never be confused or wonder what exactly the other person meant. In addition, written and verbal communications must also be consistent. While these two Cs are similar in nature, being coherent generally refers to cases where two or more ideas are combined. This term suggests that only related ideas should be brought together and presented in a way that makes logical sense.
While many of the seven Cs of business communication help remind a person to give out a lot of information, it also requires that they be concise. Since business correspondence and conversation is primarily about passing data, it is important that an individual does not spend time relaying unnecessary details. Keeping communications concise and to the point, while still being complete and clear, is essential.
Perhaps one of the most important of the seven Cs is the term “courteous” or “attentive” and it is the only one that has little to do with the type or quality of information conveyed. The way in which people and companies communicate is one of the main factors that determine the type of relationships that those involved in the business have. Keeping all exchanges courteous and polite, however short, and conveying thoughts and ideas in a compassionate and thoughtful manner is essential to developing and maintaining these relationships, and therefore to business success.
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