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The leaderboard ad is a popular type of banner ad in online advertising, available in both text and image formats. It is horizontally positioned and covers most of the content area, making it ideal for advertisers who want their entire content area covered in one ad. The ad is displayed in three different areas: top, center or bottom. The skyscraper ad is the largest of all vertical ads.
There are many different types of banner ads in online advertising. One of the biggest and most popular is the classified ad. Borrowing the term “ranking” from the large sports league tables that show a team’s number of points, the league table announcement is a big banner. Available in both text and image banners, with the image being the most popular, this type of banner covers most of the content area and is horizontally positioned. These ads are placed in highly visible spots so they’ll be clicked on more often and are contrasted by skyscraper ads that run vertically.
Online advertisers use banners and blocks to display advertisements on their page, hoping someone will click on the ad. There are many standard ad sizes, and the ad featured is one of the most popular banner sizes: 728 pixels wide by 90 pixels high. Used in prominent ad positions, this ad is ideal for advertisers who want their entire content area to be covered in one ad.
All banners come with text or images. An image banner displays one ad, while text can allow about 20 ads in the leaderboard ad. While text ads show more ads, leaderboards are usually images. The images are often animated, which attracts the website’s audience and increases the likelihood that readers will click on the ad.
The leaderboard ad is displayed in three different areas: top, center or bottom. If the ad is positioned at the top, the advertiser will place it right above or right below the logo or website header. When placed in the center, the ranking is usually found below a short article or block of text. The bottom is believed to give the ad the least exposure, so leaderboard ads are typically placed only at the bottom of websites that have lists or other content where the reader is sure to scroll to the bottom of the page.
The leaderboard ad’s name comes from the sports signs used during a game to display the scores of competing teams. While the ad is not used to display scores, it gets its name because both the leaderboard insignia and the ads are very large. When it comes to horizontal and standard banner sizes, this one is the biggest.
In contrast to the ranking is the vertical derivative: the skyscraper ad. With a standard size of 160 pixels wide and 600 pixels long, this ad is the largest of all vertical ads. Just like ranking, it is mostly used for image advertisements.
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