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Online identity management involves shaping and protecting one’s online persona or information footprint. It is important for professionals to market their name online and create multiple profiles to separate personal and professional identities. Steps to improve virtual reputation include creating blogs, social networking, cross-referencing, logos, slogans, and publishing articles. Personal and professional identities can be kept separate by using real names for business ventures and nicknames for personal use and selecting a small avatar or image to reflect status.
Online identity management is the process of shaping and protecting one’s online persona or information footprint. While many Internet users do not need to manage their online presence or engage in virtual personal reputation management, many hold positions that require them to market their name online in a professional capacity or at least make information available for others to review in their own right. cyberspace. For many, online identity management provides an opportunity to separate personal and professional identities through the creation of multiple profiles. Efforts towards online image management enable people to highlight subject matter expertise, brand related achievements and generate positive buzz and impress others.
Those interested in this type of identity management should consider taking an active series of steps to build or improve their virtual reputation, whether it is personal or professional. Failure to take any steps can mean the difference between thriving and floundering online. Many people create blogs or websites dedicated to their purpose or brand. Social networking websites offer another way to increase online exposure by creating dedicated brand profiles and pages, and provide another opportunity to add links to additional information that can serve to educate readers.
Many people take a step forward and commit to following others in a similar industry and cross-referencing their information in an effort to “spread the word”. Logos and slogans attached to any email or IM message are additional ways to advertise a personal brand online and help vital details reach a target audience. Last but not least, free article publisher websites offer a convenient way to publish articles containing information that will help promote a brand. Authors who post more frequently are more likely to be read or followed more frequently. As an added bonus, these sites often provide an author information section that provides additional opportunities for online identity management and brand growth.
There are a few techniques that can be employed to keep personal and professional identities separate. Online identity management can be facilitated by using a real name for online business ventures and nicknames for those of a purely personal nature. It’s also important to select a small avatar or image to use that reflects a personal or professional status. Using these images helps online viewers put a face on a name, which can help boost your online reputation.
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