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An event blog is a blog launched for an event, providing information and updates to attendees and promoting the event to others. It may include guest blogs, behind-the-scenes tours, and useful information. Bloggers can be event staff or attendees, and the blog can be created on the event website or offsite. It can be a valuable promotional tool, encouraging bloggers to link and discuss the event, and attendees to participate in a blogswarm and use Twitter hashtags.
An event blog is a weblog (blog) that is launched as part of an event. Event blogs are often maintained for events related to Internet activity, such as meetings of members of a particular site, web conferences, and so on. The event blog is used to get people excited about the event while also conveying information about the event to the attendees. During the event, blog updates will allow people to keep track of what’s happening, and people who are not at the event will be able to follow the activities via the event blog.
The people selected to blog on an event blog vary. Typically, several event staffers are granted blog privileges and may take a casual, informal approach with readers. The event blog is often used for breaking news, including announcements of program changes, and for organization, providing information on hotels, flights, etc. to help attendees plan their attendance.
The event blog may also include guest blogs of people speaking or attending the event, along with blogs that profile the event’s speakers, the event setup process, and so on. Some event blogs take readers on behind-the-scenes tours with video and photo content that can be designed as a teaser; a blogger might post a mysterious picture and ask people to identify it, for example, suggesting they’ll find out more when they get to the event.
Event blogs can also be used to disseminate information that may be useful, such as book listings, information about groups of attendees planning to meet, last-minute changes, and information about informal social events related to, but not officially sponsored, the event From it. For example, a group of people might want to meet for drinks the night before the event, and the event blog could be used to promote their meetup.
If an event planner runs an event website, it’s usually very simple to request a blog be created on the site, with privileges for all people who will post the blog. People can also create event blogs in offsite third-party locations like Blogger, WordPress, or TypePad, directing people to the offsite blog for more information. This can get confusing if bloggers set up unofficial event blogs as event companions; It’s a good idea to make sure that an official blog on a third-party site is clearly labeled as such.
Having an event blog can be a valuable promotional tool. Bloggers tend to be more interested in linking to dynamic and regularly updated content, so they will link and discuss an event blog, sparking interest in the event before it happens. People can also be encouraged to participate in a blogswarm promoting the event, where a number of different bloggers agree to write a blog on the same topic on a specific day, and during the event, attendees can be encouraged to blog about the event on their own sites or on the event blog and use Twitter hashtags to discuss the event on Twitter or other microblogging sites.
