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Methods for estimating domain traffic include data collection through toolbars and package sniffing. Webmasters can install plug-ins to monitor traffic, and some companies offer toolbars with features to view traffic information. Determining traffic is important for advertising and server capacity. Website administrators can determine traffic by monitoring IP addresses and specific web pages.
The amount of domain traffic a website receives is estimated by collecting data. This data is collected in a number of ways, from optional toolbars to package sniffing. The amount of detail in the data depends on the method used and sometimes simply tells the operator how many unique visitors have opened a page. Many webmasters install plug-ins or other software that monitor domain traffic. Determining domain traffic is all about estimating; some methods can be very accurate, but never spot on, especially when it comes to determining where the visitor lives and other personal information.
Some domain trafficking companies allow people to download and use a toolbar. This toolbar usually has many features, giving users the ability to view traffic information at a glance on most websites. In addition, the toolbar may allow the user to see the website as it looked months ago or give him an idea of which keywords lead the most visitors to the website. However, the toolbar acts as a data collector, by keeping track of the user’s browsing habits and then forwarding them to the company. This is how all other information is determined, by collecting data from the people who download the toolbar and then looking at the websites they visit, how they use the websites, and other information.
Determining domain traffic can be important for various reasons, including advertising and deciding how powerful a website’s server is to run effectively. This lets people know how popular a certain website is. When a business is determining whether it wants to enter into an advertising contract with a particular website, it may want to access neutral third-party information about that website’s traffic.
Locally, a website administrator can determine the traffic his website is receiving in several ways. For example, a website owner can look at how many different Internet Protocol (IP) addresses have accessed their website. Also, a website administrator can monitor which specific web pages are accessed from which specific IP addresses. This traffic information is determined by web software that tracks how many times web pages have been visited by specific computers and calculates the results. Other techniques used to determine unique domain traffic include hiding small images within web pages and monitoring how many times the image is loaded.
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