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An ad manager oversees advertising campaigns for a company or group, working closely with clients to assess their needs and executing successful marketing strategies. They delegate to various positions, generate progress reports, and meet with clients face-to-face.
An ad manager oversees a company’s or group’s advertising campaign. The manager usually works closely with customers to assess their wants and needs in an advertising campaign. He is responsible for executing these advertising needs in the form of a successful marketing strategy and delegates to a wide variety of positions that aim to facilitate this process. This type of position might be found in an advertising company that handles a lot of clients and accounts, or it might work expressly for a particular company that generates a great deal of publicity.
The ads manager’s main responsibility is to oversee new and existing marketing campaigns. He may have several reporting positions to him in creating a successful marketing strategy, including the sales team, creative team, and finance committee. The sales team is usually responsible for generating new advertising ideas that will appeal to the client and networking to generate new business for the client. The creative team executes these ideas brought in by customers and the sales force in the forms of print media, television and promotional equipment. Finance committee members estimate the cost of each aspect of the marketing campaign and present their findings in the form of a budget to be approved by the manager and the client.
The ads manager may be responsible for multiple marketing campaigns while working for an advertising agency that hires a variety of clients. He should normally generate regular reports detailing each campaign’s progress with regard to finances and execution. These reports are often reviewed by the advertising company’s senior management and the clients for whom the strategy was created. This type of report may also require a level of knowledge in word processing and data presentation software.
Counseling and meeting face-to-face with clients is an important part of the ads manager’s role, and he is often required to travel extensively. He can guide clients through the decision-making process with regards to disbursing finances and scheduling new campaigns. Legal documentation can also be entrusted to this position, in which the manager ensures that the advertising company and clients have signed all necessary documentation related to the campaign. Clients can also use the manager as a point of contact with the advertising agency. They can share new ideas with the manager and express happiness or discontent with the way their campaign is performing.
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