What’s an agency manager?

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An agency manager is a professional who oversees all aspects of an agency. This manager may work in a variety of industries, including insurance, advertising, accounting, talent, recruiting, and real estate. Some government departments may also refer to their senior employee as the agency manager. Specific duties vary widely based on industry and corporation, but responsibilities generally include managing people and administering tasks such as reporting, facility management, and administrative functions. These managers are usually responsible for the overall financial functioning of the agency.

In some cases, particularly insurance and real estate, organization agents are self-employed persons who are associated with a corporate entity. They are not direct employees and usually work on commission. In this situation, the branch manager is the main link between the sponsoring company and the agents. She will likely be responsible for ensuring agents follow corporate policies agreed upon by agents at the time of engagement, and for ensuring adherence to financial arrangements, such as commission splits. The agency may, however, employ administrative or other staff directly, and the agency manager will likely be responsible for hiring, reviewing, and managing the workloads of these staff.

Other types of agencies, such as human resources firms, accounting firms, and advertising agencies, are often staffed primarily with direct employees. In this case, the branch manager may be significantly more involved in personnel matters. In a small agency, she may be responsible for managing employees directly. In a larger company, she may have managers under her who look after their own people.

In most agencies, the agency manager is also responsible for performing or delegating advertising tasks for the company. This could mean buying local print ads and picking sponsorships. It can also include public relations activities, such as joining chambers of commerce or issuing local press releases.

The branch manager is also often responsible for facility-related tasks. This can include negotiating leases and choosing utilities, as well as ordering furniture and maintaining equipment. She can complete these functions herself or delegate responsibilities, depending on the situation.

One of the most important roles often assigned to a branch manager is responsibility for the income statement (P&L). This is a financial document that compares the agency’s monetary input with its output and indicates financial success or failure. Managers are usually responsible for ensuring that these reports are executed correctly and also for ensuring that the agency is meeting its financial targets.

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