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A database specialist manages a company’s software program, collecting and managing information about prospects and customers. They assess the company’s needs, evaluate the current software, and update information. They also work with different departments to report findings and send out marketing materials.
A database specialist manages a company’s software program. The type of information that a database specialist collects and manages is usually information about the company’s prospects and customers. While the specialist manages the data that goes into the software program, the manager also works with various other company employees to collect, monitor, and share the collected information.
The first step a database technician takes when working for an employer or client is to determine the client’s needs. Databases are used in all types of industries, but each company or business has its own specific needs and requirements. After the database specialist assesses the company’s needs, the database technician can assess the current software.
Assessing current database software allows the database specialist to determine whether the company is collecting the information it should. For some businesses, it may be collecting information such as the customer’s name and address, along with a phone number, email address, and a record of the customer’s purchasing behavior with the business.
The database technician can use this information to report findings to different departments within the company. For example, a database specialist can usually run reports from within the software. These reports can help the marketing department determine how marketing campaigns affect customer buying behavior. The marketing department also uses the information collected by the database technician to send out marketing materials, including emails, brochures, direct mail campaigns, coupons, catalogs, and more.
The specialist also spends a lot of time updating the information that is in the software. For example, if the marketing department sends out a database-wide postcard that includes a coupon code, the data specialist will work with the sales people who are taking the online and phone orders to track the response. to the direct mail campaign.
The database specialist will also receive postcards returned as undeliverable for various reasons. The specialist may contact the customer in an attempt to update their contact information in the system or remove any information that is no longer valid. If the postcard is returned with a new address, but the post office cannot forward it because the forwarding has expired, the database technician can update the address in the database.
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