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Starting a game franchise requires consideration of the type of business you want to run. Retail options are limited, with only a few specialist companies offering franchises. Gaming cafes and arcades offer alternative opportunities, with unique approaches and configurations. These businesses focus on gaming as a service, providing physical locations for gamers to meet, relax, and play.
When you start taking a look at your game franchise, you should consider what type of game industry business you are really interested in starting. If you want to be on the retail side of the industry then you should consider one of the few gaming retail outlets and contact the company for more information on the franchise. You might also consider starting a game franchise that is still customer-driven but not heavily retail-oriented, such as a gaming café, arcade, or similar business.
The reality of video game retailing is that it is mostly controlled by a few large corporations. Major electronic outlets and retail outlets often sell video games, and many people shop at these locations for convenience and ease of access. There are only a few specialist video game retail companies that you can choose to start a game franchise from. Of these, GameStop, the largest specialty video game retailer in the United States, offers no franchise opportunities and only opens company-owned stores across the country.
Fortunately, there are some game franchise opportunities still available for those interested. Examples like Game On and Play N Trade are among the fastest growing and may be the most viable, as they offer distinctly different approaches and configurations to other competitors. If you are interested in starting a game franchise through them, then you should contact them for more information. You should know, however, that the initial capital needed to start this type of business can often be in the hundreds of thousands of dollars.
You might also consider a different type of game franchise, such as an arcade or game café that offers gaming as a service, rather than focusing primarily on sales. While traditional arcades may not be as popular as they used to be, new forms of arcade and social gaming venues offer new and unique opportunities to start a gaming franchise. These types of companies seek to establish physical locations for members of the ever-growing gaming community to meet, relax and play.
Gaming cafes are places where gamers can gather and play through computers and gaming consoles, sometimes on their own computers and sometimes on company-provided machines, while enjoying the cafe’s environment and services. This can often include food and drinks, as well as potential membership fees for increased bandwidth access or preferential services. Some venues have even created businesses often referred to as “barcades” where traditional arcade games and entertainment are combined with alcoholic beverage service to provide a distinct gaming environment for adults. You may want to seriously consider opening a game franchise in one of these types of businesses, if the typical sales and retail job doesn’t appeal to you.
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