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A marketing supervisor manages a team of experts to conduct market research, determine demand for products, and develop cost-effective strategies for producing and selling merchandise. They also analyze sales and advertising campaigns to maximize profits and may advise on manufacturing processes. A bachelor’s degree in business administration, finance, economics or marketing is essential, and certification can improve job prospects.
A marketing supervisor helps the company identify, develop and implement new strategies for selling products or services. A professional manages a team of economic experts who conduct careful market research. He or she uses the information collected by the team to determine demand for new products and potential competitors in a market. By analyzing many factors, a marketing supervisor is able to discover the most cost-effective means of producing, advertising, and ultimately selling merchandise. The main objective of most supervisors is to maximize the company’s profits while providing consumers with the best products.
A business relies on marketers to provide reliable information about potential customers’ interests. The marketing supervisor leads his team in conducting consumer surveys and analyzing sales figures for certain types of goods and services. By determining market demand for a product, the supervisor can advise executives on the type and quantity of goods that should be produced. Some supervisors communicate directly with research and development professionals to help them decide on the most efficient and cheapest ways to manufacture new products.
Marketing supervisors also make decisions about the best ways to advertise, promote, and sell products to end consumers or retail stores. They try to identify customers in certain age and gender ranges who would be most likely to be interested in a product, and consult with advertising teams on the best way to get their attention. Marketers consider manufacturing costs, demand for certain products, and the success of competing companies to set prices.
Marketing supervisors track the success of advertising campaigns and sales and make adjustments to increase profits. They usually make changes after reviewing monthly, quarterly, and annual sales reports put together by other marketers. If a product doesn’t seem to be selling well, a supervisor may decide to lower the price or suggest new advertising strategies. Sometimes it is necessary for a marketing supervisor to advise the company to completely stop producing a failed good and go back to the drawing board for better ideas.
In most companies, a marketing supervisor is promoted to the position after proving his competence and skills in entry-level jobs. Some companies only hire professionals who have earned specialized business degrees from accredited colleges and universities. A bachelor’s degree or higher in business administration, finance, economics or marketing is essential for many marketing supervisor positions. Additionally, a potential supervisor may choose to obtain certification from nationally recognized organizations to improve their credentials and chances of finding employment.
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