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A public relations (PR) director oversees and executes a client’s PR programs and policies, including media relations, customer relations, and community relations. They may work for a company or a PR firm and report to top executives. The goal is to establish a positive public image for the client.
A public relations (PR) director is typically tasked with overseeing and executing a client’s various public relations programs and policies. He or she often directs other public relations people who work for the client in organizing various efforts and different types of tasks and directives on behalf of the company or individual who has hired him or her. This usually includes organizing media relations, handling client relations, establishing programs to ensure positive community relations, and any other type of action that establishes a positive public image for a client. A director of public relations usually reports to a top company executive and may be employed directly by a company or work for a public relations firm that has been contracted by a client to provide public relations services.
Sometimes also called a director of public relations, a person in this position is typically responsible for organizing various aspects of public relations for a client. Public relations is a field of work that deals with how the general public interacts with and views businesses, celebrities and political figures. Large corporations usually have a number of public relations specialists hired by the company, and a public relations director usually oversees their efforts.
A public relations director usually directs and executes several different forms of public relations for a client. This can include media relations, which is the use of news and the Internet to try to control or direct how a customer is viewed and discussed by the media. Press conferences are often involved in this type of public relations, as are press releases and Internet blogs. Customer relations are typically handled by a company’s director of public relations to ensure that customers view a business in a positive light.
This can be important whenever any kind of incident occurs that could make a company appear indifferent or uninterested in the good of its customers. Community relations programs are generally established and overseen by a director of public relations to ensure that local communities view customers in a positive light. For example, celebrities or companies can hold charity events or fundraising campaigns to help a city or state devastated by a natural disaster.
A public relations director will usually plan for this type of event and ensure that the other public relations officers are properly coordinated so that the end result improves the way the community views the customer. Many public relations directors work for public relations firms who contract their services to individual clients. Some large companies, however, will retain directors and full-time PR staff to create a positive public perception of the company.
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