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When creating a focus group questionnaire, consider the information needed, use open and closed questions, include follow-up questions, and demographic questions. End with open-ended questions to gather additional feedback.
To choose the best focus group questionnaire, you should consider the type of information you need and make sure it is designed to address your specific subject area. Depending on the information you need, consider both open and closed questions and create a questionnaire that includes follow-up questions and specific topics for evidentiary questions. You should also consider the overall flow of your questionnaire and include questions to determine the background of the respondents and give them an opportunity to provide additional feedback.
A focus group questionnaire is a form used during focus group tests and questions. This is typically created to help you control the questions that are asked. One of the first things you should consider on a questionnaire is the information you ultimately need to obtain. If you really want to know how easy it was for a tester to get into a certain aspect of a product, then you should choose a focus group questionnaire that asks specific questions about that topic.
You should consider a focus group questionnaire that includes both open and closed questions. Open-ended questions are those with a wide range of responses such as “What is your favorite color?” or “How often do you drink coffee each month?” Closed questions are binary questions that tend to have a “yes” or “no” answer, which include questions like “Do you like the color red?” or “Do you drink coffee in the morning?” By using both open and closed questions, you can better control the type of feedback you receive, and most questionnaires should include some of each type.
The best focus group questionnaire for you is likely to contain follow-up questions or surveys. This allows the moderator to ask questions that relate to a specific aspect of an answer. The question “How often do you drink coffee each month?” it might include follow-up questions like, “Do you usually drink it in the morning or evening?” or “What kind of coffee do you prefer?” or “Is it usually hot or iced coffee?” By designing a questionnaire with follow-up and evidentiary questions, you create more opportunities to receive additional information and give your interrogators more “tools” to work with.
The questionnaire should also include a few questions to give you an idea of the demographics you are reaching. While questions about private or personal information aren’t usually a good idea, you might ask what seniors are like and what they do for a living. You should also include some very open-ended questions at the end of the focus group questionnaire, such as “Is there anything else you would like to tell us about your experience with the product?” This gives the person a chance to provide you with information you may not have thought to ask about.
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