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Fax marketing is a technique where businesses send promotional materials by fax to reach their audience. It is less commonly used due to the cost of faxing, but it could set a business apart from the crowd and is effective for business customers. Companies can use fax number lists to target specific customers and monitor effectiveness with promotional codes.
Fax marketing is a marketing strategy that businesses can use to promote and market a business. It involves sending promotional materials by fax, rather than by direct mail, email or other forms of marketing. Businesses that use fax marketing as part of their marketing techniques use what is known as speed faxing. Goes out to numerous fax numbers one after another. Typically, this requires fax software that allows the sender to enter all fax numbers into the machine quickly and easily. Fax blasting is also automatic, so there’s no need for someone to stand in front of the fax machine and enter the new fax number and upload the paper every time.
Fax marketing has been around longer than email marketing and other forms of internet marketing. As the invention of the Internet came into play and new forms of marketing entered the scene, fax marketing became less commonly used. Some of these involved the cost of faxing, especially in cases where the fax numbers are long distance.
Now, marketers say that fax marketing could actually set the business apart from the rest of the crowd. With email inboxes flooded with marketing and promotional emails every day and the inbox flooded with marketing items, fax machines in many businesses get sloppy and empty when it comes to marketing items.
The thought process is that instead of setting up an expensive direct mail service and paying postage, a business can actually benefit from using fax marketing to reach their audience. Primarily, fax marketing techniques focus on business customers. For example, an office supply company may send out coupons or sales announcements using fax marketing. Fax marketing doesn’t tend to work as well with consumer marketing because many consumers don’t have a fax machine at home, while this is a common staple in a business.
Fax marketing can be used by businesses by faxing announcements and information to a list of existing fax numbers maintained by the business. Some companies sell fax number lists for the specific types of customers you are trying to target. In order to monitor the effectiveness of fax marketing, it is recommended that companies include some type of promotional code to be collected if someone calls to access the details or return it via fax.
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