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“Heinz 57 Varieties” refers to the number of products offered by the Heinz food company in 1896, despite having around 60 products. The slogan was inspired by a billboard for shoes and the number 57 was chosen because it was considered lucky. Heinz sells two packets of ketchup per person annually and invented British beans on toast. Only 11% of people know that tapping the “57” on a ketchup bottle releases the condiment faster.
The “57” in “Heinz 57 Varieties” stands for the approximate number of products that the Heinz food company — best known for its ketchup — offered during its initial campaign using the slogan in 1896. Henry Heinz invented the advertising slogan “57 varieties” after seeing a billboard on a train for 21 types of shoes and thinking it was a good advertising idea. Although the Heinz company offered about 60 products at the time, including horseradish sauce, steak sauce and canned beans, Henry Heinz settled on the number 57 for the company slogan because he thought it was a lucky number.
Learn more about Heinz:
Every year, the Heinz company sells two packets of ketchup to every person on Earth.
The common British beans on toast were invented by a Heinz executive in 1927 as a way to sell more of the company’s canned beans.
Heinz has found that only about 11 percent of people know that tapping the side of a ketchup bottle, such as on the label where the Heinz logo “57” is located, releases the condiment faster.
