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A regional director oversees a company’s operations in a specific geographic area, responsible for revenue generation and meeting sales targets. They hire, train and fire managers, oversee budgets and may have the authority to cut costs or close underperforming locations. Many companies require a university degree and management experience.
A regional director oversees the operations of a large company within a given geographic area. In some cases, a regional director may serve on a corporation’s board of directors, but in most cases, companies simply use the term “director” to distinguish senior management from local or departmental supervisors. Regional directors generally have a degree of autonomy, as they are primarily responsible for revenue generation within their designated area of responsibility.
Typically, a regional director oversees company operations in a specific area. Managers who oversee production at these locations are the direct reports of the regional director. The director hires, trains, and fires managers, while each manager is typically responsible for hiring and firing his own staff. A regional director may report to the chief executive officer, president or president of the company. Some large companies have an extra layer of management, in which case the regional director may report to a supervisor who oversees a company’s operations over a wider geographic area.
Companies release annual sales and budget forecasts, and each regional director is responsible for helping the company meet or exceed these goals. Revenue generation targets are divided among the regional directors based on the previous year’s results. The director divides the broad area goal between local offices and company locations. Directors need to ensure that revenue targets are assigned correctly so that each manager is assigned a target that is achievable based on factors such as staffing, past performance and local economic trends. Directors generally have the authority to reassign targets mid-year if certain agencies exceed expectations and others fall short.
Regional directors need to develop new ways to increase revenue, whether it’s increasing sales, improving efficiency, cutting costs. If an area of the company fails to generate sufficient profits, the director may be empowered to cut costs by eliminating staff positions or even closing the company’s underperforming locations. Directors oversee the regional budget and must make strategic decisions, such as deciding how much to spend on marketing or advertising. In many cases, regional directors receive bonuses based on performance and therefore directly profit from making sound business decisions.
Many companies require regional directors to have university degrees in subjects such as business or finance. Some companies still require directors to have advanced degrees as well as several years of management experience. Companies often seek directors from outside companies, while others prefer to promote successful managers into director positions.
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