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Mobile advertising uses mobile phones to generate ads, reaching billions of people. Mobile web banners and posters, SMS and MMS advertising are popular types. Guidelines for mobile phone advertising were established by the Mobile Marketing Association. While effective, not all devices can receive ads, making TV, radio, and commercial ads better for low-income consumers.
A mobile phone ad or mobile advertising is a type of marketing that uses mobile phones to generate advertisements. By advertising to mobile phone users, marketing companies can effectively reach billions of people. Mobile advertising has been shown to be more efficient than internet advertising, although the two are often compared.
Mobile web banners and mobile web posters are the most popular types of mobile advertising. A mobile web banner refers to an advertisement placed at the top of a mobile phone screen. A mobile web poster is similar to a mobile web banner, only this banner is placed at the bottom of a phone screen.
Short Message Service (SMS) advertising is another type of mobile phone ad that tends to get favorable results. An SMS announcement is displayed on a user’s phone as a short message; these messages often look like regular text messages. Multimedia messaging service (MMS) advertising is another way to reach consumers. MMS messages pop up while a user is trying to play games or download Internet content.
Prior to the founding of the Mobile Marketing Association, there were no guidelines for mobile phone advertising in the United States. Once this non-profit association was established, various guidelines for the marketing of mobile phone ads were established. Therefore, all mobile advertising companies must adhere to these rules before sending any type of telephone message.
Using mobile phones to deliver advertisements to users is a crucial part of the marketing industry. With the introduction of the mobile phone, marketers discovered that users could be reached quickly and advertisements were hard to avoid. Many businesses now rely on the cell phone ad to get the word out about a product or service. While this type of marketing has proven to be extremely effective, there is also a major downside to the mobile ad.
While billions of people around the world use mobile phones, not all of these devices are capable of receiving advertisements. Due to different cell phone plans and cell phone capabilities, advertisers who want to reach low-income consumers cannot rely on mobile advertising. In these cases, TV, radio and commercial ads are even better marketing tools. However, the average mobile ad reaches a large market, and this is the number one thing mobile advertisers take into consideration when creating ads.
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