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Campaign materials such as signs, clothing, and accessories are commonly used to advertise candidates, issues, or organizations. Lawn signs are the most visible and come in various sizes and designs. Clothing and accessories like T-shirts and pens are also popular. Door-to-door campaigns often use business cards, flyers, and magnets.
Whether a charitable organization is campaigning to solicit donations or a person is running for elected office, many campaign materials are available. Signs, buttons, pins, bumper stickers, and magnets are commonly used to advertise a candidate, issue, or organization. Posters, jar openers, pens, files and fans are other popular campaign materials.
Signs are the most visible materials in your campaign and can quickly grab your audience’s attention. They are available in different sizes and designs to fit any budget. Lawn signs generally range from approximately 12 x 15 inches (30.5 x 38 centimeters) to 4 feet x 8 feet (1.2 x 2.4 meters), and information can be printed on one or both sides. Corrugated signs are the most common used in campaigns because they can slide on an inexpensive metal frame in the shape of the letter H. The other ends of the metal frame are pressed into the ground to secure the sign.
Clothing and accessories are often used as campaign materials. During election season, people wearing sun visors, T-shirts and baseball caps printed with a candidate’s name are a common sight at barbecues, rallies, stadiums and other public events. Candidates can be seen handing out pens and pencils personalized with their names. Cozies for drinks, balloons and rulers printed with the candidate’s name are other popular campaign materials.
Volunteers or candidates who go door-to-door promoting their name or cause have access to a wide variety of campaign materials. Business cards are the size of business cards and are printed on card stock. They are often printed with the candidate’s name on one side and a sports calendar on the other.
Palm cards and one-page flyers are the cheapest campaign materials a candidate can use because printing costs are cheap. Going door-to-door will save information shipping costs and provide a personal touch. A card, flyer or brochure can be handed to the person who answers the door or slipped into the gap between the door and the frame when no one is home. Door hooks can be hung on doorknobs where they will be easily visible when residents return home.
Many candidates use magnets to advertise their campaigns. Some magnets are small and are meant to stick to the refrigerator. Other magnets are large, flexible, and designed to stick to vehicles. Magnets make a more permanent statement than paper flyers and brochures which are easily thrown away and magnets are practical since people can use them.
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