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Women’s clothing sizes have increased over time, known as “vanity sizing”. Brands that increase physical measurements but keep label dimensions can increase customer self-esteem and sales.
Women’s clothing has gotten bigger, with labeled sizes now having larger measurements. For example, in 2012, women’s UK size 14 trousers measured approximately 4 inches (10.16 cm) more at the waist than the same size in the 1970s. This practice, called “vanity sizing” or “size inflation”, has also occurred in the United States. Dresses labeled a size 0 in 2006 were found to be roughly equivalent to a 1950s size 8. Brands that increase the physical measurements of women’s clothing but keep the same label dimensions are more likely to increase self-esteem in customers, making them more likely to buy from that brand.
Read more about women’s clothing:
One in eight American women report having more than 50 pairs of shoes.
Research has shown that women who feel negative about their bodies after trying on clothes are more likely to buy accessories, such as jewelry or makeup.
The average American household spent about 3.5% of their income on clothing in 2010.
