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Associate Creative Directors develop and review marketing strategies and design concepts, working with graphic artists, designers, and marketing staff. They oversee activity in art departments and ensure final products meet client expectations. No set education or training requirements, but most have a bachelor’s degree in business administration, marketing, or art. Many associates go on to become senior directors.
An Associate Creative Director helps develop, initiate and review marketing strategies and design concepts. Most professionals work in advertising agencies and creative divisions in the entertainment industry, although many directors are employed by large companies hoping to improve their general public image. They typically perform more administrative tasks than the senior director, who is primarily concerned with coming up with original ideas and campaigns. By working directly with copywriters, graphic artists, and marketing staff, the associate creative director ensures that work is completed on time and that final products meet client expectations.
Most associate directors are responsible for coordinating and overseeing activity in the art departments. They explain basic concepts to graphic artists, designers, and copywriters and make sure the work is done as instructed. When an associate creative director decides that a project is not going as planned, he or she usually determines the best changes to make. For example, a director in charge of an Internet marketing campaign for a new consumer product typically explains the company’s vision to a team of designers, detailing the importance of a specific color scheme and an interactive graphic. Designers may need to submit several design drafts before the director is sure the campaign will be effective.
An entertainment industry associate creative director usually specializes in a specific type of media. A professional might be in charge of putting together a live fashion show, designing a magazine advertising campaign, or producing a movie trailer. Most directors are involved in all aspects of an event or promotion, from meeting with clients to evaluating the success of a project months or years after its inception.
There are no set education or training requirements to work in this position. Most professionals have at least a bachelor’s degree in business administration, marketing, or art. A prospective director usually starts his career in another position within a corporation or advertising agency, such as an entry-level copywriter. With industry experience and a strong reputation for quality and timely work, he or she could be promoted to an associate creative director position.
Many associates go on to become senior directors. Most senior creative director positions involve more private office work and less face-to-face contact with employees. A senior director spends most of his time conducting Internet market research, reviewing proposals, and making final decisions on whether or not to execute a project idea.
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