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A licensing agent manages requests for lawful use of copyrighted work, trademarks, and other material. They negotiate agreements and manage contracts for companies with valuable copyrights. Licensing agents promote the copyright they represent and are paid a fee based on a percentage of the final contract.
A Licensing Agent is a person who handles requests for lawful use of copyrighted work, trademark and other material. Several companies with valuable copyrights make money from licensing and it is a licensing agent who handles negotiating agreements and managing existing contracts. Licensing agents can work for specific companies or represent companies through agencies that handle various copyrights and trademarks. There are no special requirements for working as a licensing agent, but many have advertising experience and legal experience. These skill sets are ideal for people handling licensing requests.
Part of the ownership value of a copyright is in controlling how and where copyrighted material is used. Selective licensing can strengthen a brand in addition to generating profits for the copyright holder. Licensing is used for everything from allowing companies to manufacture copyrighted products or allowing a person’s likeness to be used in an advertising campaign. People and companies that control major copyright often use a licensing agent.
If someone is interested in using a copyright for a campaign or product, that person will need to contact the licensing agent who handles copyright for permission. Allowances are negotiated on a case-by-case basis and usually include fees and royalties. Licensing a big brand can be quite expensive and people are careful to do their research beforehand to confirm that the brand will pay off.
Licensing agents are not inert entities. In addition to processing requests, they also promote the copyright they represent. This includes providing information about licensing opportunities to people who may be interested, actively seeking out companies they partner with in licensing agreements, and being proactive in identifying unauthorized copyright use. If unauthorized uses are identified, an after-the-fact settlement may be reached or the case may be taken to court to demand that the use be stopped immediately.
This type of work requires knowledge of an industry, the ability to establish and maintain contacts, an interest in copyright law and excellent communication skills. Licensing agents must be able to negotiate good deals on behalf of the people and companies they represent, and sometimes this requires demonstrating the benefits of a licensing agreement for both parties. Licensing agents are usually paid a fee based on a percentage of the final contract, creating an incentive to negotiate lucrative deals for their employers.
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