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Right hand rings celebrate independence and happiness for single women who want a diamond ring. They are designed like cocktail rings and meant to show a woman’s individuality. Women ages 34-64 are the likely target market, but married women can also wear them as a celebration of personal identity. The right hand ring industry is worth $5 billion and can be bought as a gift or for oneself.
As the saying goes “Left hand is for you, right hand is for me”, so right hand rings are to celebrate independence and happiness. The left hand is traditionally the hand that wears a wedding ring, but what about single women who want a diamond ring for the sheer pleasure of it? Jewelers have launched campaigns to fill that right hand with rings that celebrate the independent woman.
The right hand rings are designed more like cocktail rings, with clusters of smaller diamonds running mostly in north/south designs with lots of negative or open space. Contrast this with the traditional three stone solitaire and solid wedding band. Rings for the right hand are meant to show a woman’s individuality, worn on the fourth finger and sometimes on the little finger.
In general, jewelers expect women ages 34-64 to be the likely target market for right-hand rings. A woman who has married and owned a wedding ring but no longer feels the need to wait for someone to give her a ring is a prime candidate. Women who are proud of their achievements and independence, who are wealthy and happy, make ideal clients.
However, right hand rings are not just for single women. They can also be worn by married women as a celebration of personal identity who are all too often ignored while fulfilling the role of wife and mother. These rings remind women that they are worthy of good gifts regardless of, or in addition to, any other role they play in life.
As far back as 2003, the Jewelry Consumer Opinion Council reported that rings on the right tied solitaires as the most desired gifts. That same year, the Diamond Information Center reported that they were already a $5 billion dollar industry.
If you see a ring you’d like, don’t hesitate to buy it yourself. That is exactly what they celebrate. However, it is also acceptable to order the ring as a gift from a significant other, although you may want to be clear on which hand you plan to wear it on before ordering.
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