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Graphic designers bring ideas to life in various industries, including publishing, advertising, and book/magazine publishing. They create graphics, multimedia elements, logos, and artwork for websites, as well as design page layouts, advertisements, and covers. In-house designers are cost-effective for many companies.
Professionals with graphic design careers are tasked with a wide variety of challenges, including bringing ideas, visions and concepts to life. Many graphic designers work in the publishing industry and play an essential role in the daily production of newspapers, magazines and books. Online graphic design careers include creating graphics, multimedia elements and artwork for websites. Designers also create various website elements such as logos, backgrounds and banners. Advertising agencies often employ graphic designers as part of a team to develop advertising campaigns to promote or elevate a client’s products, services and image.
Graphic design careers with newspapers range from executing page layout and creating graphics, through storytelling, to developing print and online advertisements for the stable of advertisers. When designing a newspaper page, designers incorporate a variety of art elements into the page, implementing typography best practices and arranging headlines, stories and photos for optimal impact and best for readers. The designer may also be tasked with creating graphic illustrations to provide a snapshot of key elements in a story or serve as an art element to draw the reader’s attention to a story.
Many advertising agencies rely on people working in graphic design careers to be part of an advertising team tasked with meeting clients’ needs. Many companies advertise on many different platforms, such as print, online and mobile websites, so versatility is essential for workers with graphic design careers in the advertising industry. A new client may need a designer to simply develop a company logo, while an existing client may want to revamp their public image or breathe new life into an old product using a new advertising campaign. There are also opportunities for designing website elements such as interactive media and online advertisements for businesses, nonprofits, and organizations.
Book and magazine publishers rely on people in graphic design careers to ensure products are visually appealing and organized on the page in the best possible way. Graphic designers often design the covers of magazines and books, as well as many of the artistic elements and page designs used between the covers. Many large companies, manufacturers, and non-profit organizations find that employing in-house graphic designers is more cost-effective and convenient than outsourcing work to an outside company. Depending on the size and needs of the company, there may be an entire department dedicated to completing graphic design tasks.
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