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An IP tracker converts an IP address into a hostname and collects information such as location and contact details. It can be used for sales campaigns and studying online consumer habits. There are variations of IP trackers, including website visitor trackers, which collect general location information. The data can be used to improve online business opportunities and determine ways to make a website more attractive to visitors.
Also known as IP tracking software, an IP tracker is a software tool that allows you to convert an Internet Protocol address into a hostname and identify various types of information associated with that hostname. Depending on how the tracking software is configured, the captured data may include location, contact phone numbers, and other data. The information collected using an IP tracker can sometimes help in developing sales campaigns, preparing studies on online consumer habits, and other essential activities that help improve online business opportunities.
There are numerous variations on the IP tracker, depending on the intended purpose for the tracking activity. Many sites use what is known as a website visitor tracker which allows information to be collected such as the general location of the visitor or perhaps even the city or country where the visitor is located. While applications of this type generally do not contain any kind of malicious code that continues to track movements after the visitor leaves the website, the software is sometimes flagged as an invasion of privacy by antivirus software. When this happens, the antivirus program will usually block the IP tracker and make it impossible to identify the visitor’s location.
As part of the overall process, some forms of the IP tracker will attempt to relate the IP address to other hostname-related information that is readily available in various databases open to the public. For example, the IP tracker can convert the address into a hostname, then proceed to scan different databases to link information such as physical and postal addresses, telephone numbers and other information that can be used in some types of direct mail campaign. This process is initiated when an individual visits a website, the data is captured and then distributed to various businesses offering goods and services in some way related to the content of the website visited or to one of the advertisements the visitor has clicked on while the site was located.
Businesses can also use an IP tracker to get an idea of how many visitors from a general location visit the website on a daily basis. This data can be useful in determining ways to make the site more attractive to a significant number of people residing in a particular area, which in turn could increase traffic and generate additional revenue for the website owner. Retail businesses that operate a website alongside physical businesses may also find this data useful, as identifying where visitors to the site are located can provide insights that help decide where to open new stores, based on consistency and number of visitors connected to a given location.
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