Advertising account managers oversee accounts with agencies or departments, working with clients to meet their standards and sales targets. They must have financial, interpersonal, administrative, commercial, and creative skills, and manage teams and relationships with clients, colleagues, and networking contacts. The job often involves travel, long hours, and stress, and requires a bachelor’s degree in advertising, marketing, or business administration.
An advertising account manager oversees all the details of an account with an advertising agency or department. Account managers often work directly with clients to ensure that all account standards are met and that clients receive the advertising they paid for. Requiring financial, interpersonal, administrative, commercial and creative skills, the duties of advertising account managers are as broad and diverse as the advertisements created by their agencies.
Advertising account managers’ financial responsibilities include meeting the account’s sales targets, meeting targets, and utilizing networking leads to help generate revenue. A deep understanding of the client’s and agency’s goals and limitations must be obtained through vigilant research. Account managers also maintain the client’s budget.
Leadership capabilities and business acumen are another must for the account manager as managing a team of executives is a vital part of the job description. Advertising account managers must also flex their creative muscles by sending out account proposals to potential clients. The account manager serves as a conduit between clients and an agency’s creative team. He or she must address the concerns of all parties involved when selling the agency’s strengths.
Advertising account manager jobs require interaction with a wide variety of individuals: clients, account executives, and networking contacts. Colleagues in the creative, finance, and sales departments will serve as frequent team members. Creating and maintaining professional relationships is one of the most important skill sets an advertising account manager must acquire. Add in administrative and computer skills, and an advertising account manager job description is a real exercise in multitasking.
Advertising account managers usually work in advertising agencies or marketing companies, but a large organization may have a marketing department where employment is possible. Employer size often determines the extent of advertising account manager duties. In smaller companies, one individual may be responsible for all aspects of an account, from creative development to financial planning and account management. Larger companies can divide these responsibilities among several departments. Frequent travel, long hours, and repeated stress are factors that typically coincide with occupation, regardless of employer.
Advertising account manager position is a promotional step achieved after working as an advertising account executive. A bachelor’s degree in advertising, marketing, or business administration often helps to gain an entry-level opportunity in the field of advertising. Internships and research projects also help demonstrate a potential employee’s applicable skills.
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