Airline organizational structures include multiple levels of management, with potential expansion into related business lines. The CEO and CFO play important roles, while social media is becoming increasingly important for marketing and customer feedback.
The typical organizational structure of an airline will likely include several levels of management. It could also extend to related business lines that go beyond traditional airline services. An airline might be separate from sales and flight operations, for example, and there might be participation and communication between the heads of these divisions to create a more efficient business. Airline management in any region should support compliance with federal standards for the industry. It is also possible that the typical organizational structure will evolve with the changing needs of the industry.
The hierarchical structures of an airline can become increasingly complex as an organization expands. An expansion could be the result of industry consolidation, where one airline buys another, or it could include the addition of new services. The results of either often lead to a larger workforce and additional clients, requiring greater resources and often adding layers of management to support.
A chief executive officer (CEO) is often the head of a reporting structure at an airline. Through this executive, all the most important decisions are made. The CEO isn’t the only manager involved, but he has a hand in major decisions. A Chief Financial Officer (CFO) is involved in creating shareholder value, measuring a company’s financial performance, and determining how to improve financial performance. Typically, a publicly traded airline will include a board of directors, which is a group of people who vote on major decisions at an airline.
Sales and marketing professionals are generally grouped similarly. On the operations side are pilots, flight attendants and maintenance workers. It is possible for an airline’s organizational structure to be expanded as needed.
Social media is becoming increasingly important for airlines. Businesses use the Internet to promote business, pique customer interest, and get feedback from the public. The social media department or group might be combined into a part of marketing operations and might include only a handful of staff members, but these people can still have a significant impact on the airline.
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