Apple’s first logo in 1976 featured Sir Isaac Newton under an apple tree, designed by co-founder Ronald Wayne. The rainbow logo was used from 1976 to 1998, while the monochrome logo coincided with the introduction of new Mac computers made with a metal casing.
Today, most people can easily recognize the simple Apple Inc. logo, the graphic of an apple with an apparent bite (or byte?) taken out of it, whether they remember the early days when the apple shone in the colors of the rainbow, or if they’re just familiar with the monochrome version of the 21st century. In 1976, however, the company’s very first logo was something else entirely. It featured a detailed image of Sir Isaac Newton sitting under an apple tree, with a highlighted apple ready to drop onto his noggin and help him understand the laws of gravity. The first logo was designed by Apple co-founder Ronald Wayne and featured the phrase: “Newton… A mind that travels forever through strange seas of thought… alone.”
Apple of their eye:
Back when Steve Jobs and Steve Wozniak were discussing ideas for what to call their new venture, Jobs offered “Apple.” Wozniak laughed, retorting: “It’s a computer company, not a fruit shop.”
The rainbow logo was used from 1976 to 1998. The stylized apple represented Jobs’ desire for people to “think differently,” and the rainbow visually referenced the Apple II’s revolutionary 16-color display.
The monochrome logo that followed coincided with the introduction of new Mac computers made with a metal casing, rather than plastic.
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