Car wrap advertising is a cost-effective way for advertisers to reach potential customers by covering vehicles with a company’s advertisement copy, but it’s important to have a clear unique selling proposition (USP) and use large, clear text to convey the message. The advertising message can only be seen from one angle at a time, so it’s important to have the name, contact information, and quick slogan on the rear window.
Car wrap advertising is a massive external method that some advertisers use to grab the attention of potential customers. A vehicle, which may be a car, bus, truck or van, is covered in a thin synthetic adhesive sheet printed with a company’s advertisement copy. Advertising packaging can cover the entire vehicle or just certain areas of it. For safety reasons, the front windshield must be left clean so that the driver’s vision is not compromised. The car wrap advertising method is mobile and allows other drivers and pedestrians to view a business name, contact information and unique selling proposition (USP).
Placing the USP message on car wrap advertising is not an easy task because the viewer usually only has a few seconds to absorb the text and graphics. For example, even if a vehicle is wrapped in attractive colors and graphics, a “Larry’s Flowers” car with just a website address and phone number is not enough. Potential customers often still need something to convince them why they need to contact this company.
In this way, a clear USP differentiates each company. For example, all flower shops sell flowers, but some specialize in weddings or nationwide shipping, as what the FTD company is known for. A USP can be summarized in a tag line and this is especially useful when creating effective ad copy for car wrap advertising; space and time to convey the message are limited. In the case of a small local business, as in the Larry’s Flowers example, the vehicle packaging ad could convey to USP simply text such as “Flowers for all your occasions, from family celebrations to corporate events. Call 555-6677 today for a free estimate. ”
A unique aspect of vehicle advertising is that only one angle of the ad copy can be read at one time. A potential customer can only see one side of the car and not the back or the other side. For example, if a car is behind the vehicle wrapped in advertising, the driver can only see the rear. For this reason, the rear window usually has the name, contact information and quick slogan on it. An example of this is: “Thompson stump removal. Call now for your free estimate. 555-5555. ” The text should be large and clear, so that it can be read easily.
Car wrap advertising is considered a low-cost advertising method as it usually only costs a few dollars for every thousand people to view it. The advertising message can be seen when the car is parked in public areas and when the wrapped vehicle is being driven. Large corporations often have an entire fleet of cars with the same advertisement across the country. This maintains a kind of market presence and reminds people of the brand when they see the cars wrapped in ads.
Asset Smart.
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