Choosing a good blog URL involves creating a memorable and easy-to-spell name that relates to the content and won’t become irrelevant. Using keywords and avoiding unconventional spelling is important, as is choosing a name that won’t need to be changed later. Good content can make up for a less-than-ideal URL.
There are many theories on how to choose the best blog URL. Most people agree that a good URL is a name that will be easy to remember, intrigue visitors, and won’t become irrelevant as the blog evolves. The problem becomes that people have different ideas about how to create these conditions and those ideas can be conflicting.
A blog URL should first of all be memorable. It’s often a good idea to create a memorable URL by having the blog name actually relate to the site’s content. Another way to be memorable is to be smart: having a URL that comments on site content can help visitors remember the URL. A name that rhymes or is otherwise catchy will also help visitors remember the URL.
It’s also important to choose a name that’s easy to spell. A blog URL that uses unconventional spelling will be difficult for visitors to find. Readers may mistype the URL in the address bar and not be able to reach the page. An easy to write blog name will help established traffic keep coming back.
While keywords within blog posts can help drive traffic to the blog, when the blog URL contains a viable keyword people are often more likely to click on that site from a list of blog posts. search engine. Having a blog URL that directly relates to a common keyword can be a great strategy for getting visitors in the first place. It can also help guide blog content and let visitors know what to expect.
Many people choose blog URLs that become irrelevant as the blog develops. These URLs can focus on a single event or they can date themselves. The blog URL can get awkward as the writer develops as a person. It’s important to choose a blog name that you don’t want to change later, as changing URLs can mean a loss of search engine rankings. This is why many people feel more confident using their names or other established monikers as URLs, because they are unlikely to change over time.
It is important to remember that good content will often make a seemingly bad blog URL relevant. The content of the web page makes the name memorable and the readers easily remember the name because they like the content. Creating a blog that people want to come back to will often make other considerations moot.
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