Bulk email services can help with email advertising, but it’s important to find one that provides a targeted list of interested recipients and updates their lists regularly. Don’t waste time or money on outdated lists, and be willing to pay for quality service that designs attractive emails.
Email advertising is a viable way to earn sales from new customers as well as sell new products and services to existing customers. When you don’t have the time to handle this type of advertising in-house, the wise move is to contract with a bulk email service to handle this portion of your marketing efforts. Before engaging in any service, it is important to carefully review what the service will and will not do for you.
One of the first points to consider with any bulk email service is their ability to provide you with targeted email addresses of people who have a high probability of opening and reading such emails. Too often, services of this type entice customers with the promise of sending their advertising to a huge volume of email addresses, but fail to mention that the list itself is old. This list likely contains invalid email addresses or is not made up exclusively of people who may be interested in receiving email inquiries about the products you offer.
Never work with a bulk email service that doesn’t offer a targeted list to grow your qualified opt-in list and under no circumstances waste your time on any service that offers to sell you their list outright . You can rest assured that the same list has been sold to a number of other customers over the years, a factor that significantly reduces the chances of a healthy conversion rate. Reputable bulk email services are constantly updating their lists, keeping them fresh and sustainable, and maintain those lists for their clients. If you are offered a listing on a CDR, it is most likely not updated in a while and will not be worth the purchase price.
As with many types of business services, you get what you pay for when it comes to a bulk email service. The price that seems too good to be true is probably exactly that. Services that manage lists effectively and take your business needs seriously spend a lot of time and effort making sure that your email inquiries are only sent to email leads where there is a distinct possibility that the contact will result in a sale. This experience will cost a little more, but the return is likely to be much higher.
Finally, make sure you are dealing with a bulk email service that knows how to structure the body of the email in a way that is attractive to the recipients. Depending on the market or markets you’re targeting for clients, this can mean designing an email that will look good even if the recipient chooses to block images and other accents from the email itself. Experienced mass email services know how to do this and will proactively discuss the matter with you before taking on the job. If a service seems somewhat apathetic about how your email will look, that’s a sign you should take your business elsewhere.
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