Business cards should be clear, readable, and feature relevant images. Some businesses use cards as mini resumes, coupons, or punch cards for rewards. Providing useful information and directing customers to your business can also make cards memorable.
Most business owners and professionals will tell you that business cards are a great way to advertise on a personal level and network within an industry, but your cards must be attractive and readable. The best business card ideas focus on clarity: the text on the card should be easy to read, and there shouldn’t be too much text to begin with. All images on the card must be clear, eye-catching and directly relevant to your business. Other business card ideas include printing on high-quality cardstock and choosing between a glossy finish and a matte finish.
Sometimes the best business card ideas are directly relevant to the company you work for. Many photographers, for example, choose to print business cards that feature nothing more than the photographer’s own images and contact information. This is essentially a mini resume for the photographer, as the card showcases your work and gives a potential client the relevant contact information to book an appointment. Other service-based business owners may choose to turn their cards into coupons, offering a person a percentage off a product or service just for bringing the card.
It’s all too easy for a person to just forget a card or toss it aside; therefore, the best business card ideas focus on giving the person a reason to keep or use it. Restaurants sometimes feature business cards that are punched cards: a customer can bring it in when they eat at the restaurant, and the company stamps the card or punches a hole in it each time. After the customer eats at the restaurant a set number of times, the next meal is free. This is a great way to ensure the customer keeps the card and increases the likelihood that the customer will refer others to your business.
Providing useful information on the card is another great way to make it memorable. Ideas for business cards that will get the customer to refer to them include reference materials such as a ruler or math table; information relevant to a specific sector, such as the poison control number; or snippets of information that will refer the cardholder to your company’s website. The card must direct customers to your business; it should not simply be a card with a name and phone number on it.
Asset Smart.
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