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CPM ad networks pay publishers a fixed amount for every 1,000 page impressions, but choosing the best network depends on factors beyond payment, such as ad quality, visitor threshold, and country of origin. Publishers should also check if they can run multiple networks simultaneously and if the network is willing to show ads on their website.
Cost-per-mile (CPM) ad networks are networks that pay publishers a fixed amount for every 1,000 page impressions. The ads will either appear directly on the website itself or manifest as pop-up or pop-under ads. Choosing the best CPM ad networks depends on much more than how much the network pays per impression. Other important considerations, especially if the publisher wants to maintain their website’s audience, are the quality of the ads, the CPM network visitor threshold, whether the CPM ad networks can be managed simultaneously, and whether the networks accept country of origin of the website.
Ad quality is always a question and consideration when choosing CPM ad networks or any other advertising scheme. The ads that appear on the page are generally considered to be more natural and less annoying than pop-up or pop-under ads. What the ad itself can also help keep visitors or drive away the intended audience from the website. For example, if the CPM network shows ads for adults but the website is supposed to be suitable for children, this can alienate the audience.
Most, but not all, CPM ad networks have a visitor threshold that publishers must pass in order to be accepted into the network. If the threshold is higher, it is generally assumed that the publisher will be paid more and the advertisements will be of higher quality. This threshold is very strict, so if the website owner has a website that gets 600 impressions per month and is trying to apply for a CPM network with a threshold of 10,000 impressions, the network won’t accept the publisher.
To maximize advertising schedules, some publishers try to operate two or more networks on the same page. CPM ad networks are somewhat more lenient on this issue than other advertising schemes, but not by much. The publisher should always check the terms of use to see if multiple networks can run simultaneously, as running separate networks simultaneously without the consent of the network will cause all networks to leave the website owner. The publisher may also have to repay part of the profits made by the network.
CPM ad networks are generally very picky about which countries they will serve. This is because advertisers prefer some countries over others, or because some countries will not generate as much revenue as advertising in other countries. The publisher should, before registering, check the terms and see if the CPM network is willing to show advertisements on the publisher’s website.
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