CPM advertising networks pay publishers for every 1,000 page impressions, but choosing the best network involves considering ad quality, visitor limits, concurrent network use, and country support. Ad quality and relevance are important for maintaining audience engagement, and some networks have visitor thresholds. Running multiple networks on the same page requires consent, and networks may only serve certain countries.
Cost-per-mile (CPM) advertising networks are networks that pay publishers a set amount for every 1,000 page impressions. Ads will either be displayed on the website itself or manifest themselves as pop-up or pop-under ads. Choosing the best CPM ad networks depends on much more than the pay-per-impression network. Other important considerations, especially if the publisher wants to maintain the site’s audience, are the quality of the ads, the CPM network’s visitor limit, whether the CPM ad networks can run concurrently, and whether the networks support the site’s country of origin. .
Ad quality is always an issue and consideration when choosing CPM ad networks or any other advertising scheme. Ads appearing on the page are generally considered more natural and less annoying than pop-up or pop-under ads. What the ad itself is saying can also help keep visitors or drive your target audience away from your site. For example, if the CPM network shows ads for adults but the site is kid-friendly, this could alienate the audience.
Most, but not all, CPM advertising networks have a visitor threshold that publishers must exceed to be accepted into the network. If the threshold is higher, it is generally considered that the publisher will receive more and the ads will be of higher quality. This limit is very strict. So if the site owner gets 600 impressions a month and tries to apply to a CPM network with a cap of 10,000 impressions, the network will not accept the publisher.
To maximize advertising programs, some publishers try to run two or more networks on the same page. CPM advertising networks are a little more tolerant of this issue than other advertising schemes, but not by much. The publisher should always check the terms of use to see if multiple networks can run at the same time, because running separate networks simultaneously without the network’s consent will cause all networks to leave the site owner. The publisher may even have to pay back part of the profit they made from the network.
CPM ad networks are generally very picky about which countries they will serve. This is because advertisers prefer some countries over others or that some countries will not generate the same profit as advertising in other countries. Before applying, the publisher must review the terms and verify that the CPM network is willing to display ads on the publisher’s site.
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