Choosing executive headshots involves considering the desired image and ensuring consistency among all photos. The style should reflect the tone of the business and be appropriate for the intended use, such as on a website or in print. Consistency among all executives’ photos is important for professionalism.
Choosing the best executive headshots is primarily a matter of determining what kind of image you want to convey and ensuring that all of your organization’s photos complement each other. More often than not, companies organize executive photo shoots with the intention that the end results reflect the same overall style and image. Choosing images often requires some degree of consistency. It is also important to consider how executive portraits will be used. Images posted on a website are often different in terms of pixilation and resolution from those printed in advertisements or scanned in posters.
The first thing to think about is what kind of look you are trying to convey. Almost all executive headshots only contain a person’s head and shoulders, but the style of the shot can range from glamorous to professional professional. If you want to instill confidence in your leadership, you might want to choose more subdued executive headshots. Angled or stylized photos may not be appropriate for all businesses.
Headshots have many purposes, but their main purpose is to familiarize customers, consumers and the general public with executives. Thus, the style of the photos should reflect the general tone of the business. A company that specializes in artistic design may find headshots of executives more effective, while the same photos may damage the credibility of a financial or legal firm.
It is also generally important to ensure that all executives in the same company or division have comparable photos. Most of the time, all business portraits are displayed together on corporate websites, annual reports and other official documents. Headshots of executives in wildly different styles, colors, or sizes can detract from the professionalism that many intend to convey. Choosing a single photographer for all photos is a good way to promote consistency. Unless otherwise, the photos must be selected to convey a similar and consistent message.
Finally, you should consider how you are going to use the photos before making your final choice. If you intend to publish the images on a corporate website, choose head images that are clear when viewed at a small size. You also want to ensure that the resolution meets your site’s specifications. Photos intended for print advertising or promotional materials often have different requirements. Most photographers can help manipulate executive portraits for different purposes, but you should generally make these requests known early on.
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