When choosing HTML text color, consider the overall design and readability. High-contrast colors are best, and links should stand out. Keep text display simple with one color per area.
HyperText Markup Language (HTML) is a versatile web page authoring tool, providing the ability to edit or customize almost every aspect of a page. It can be easy to abuse HTML text color tags, sometimes even making text on a site unreadable if you’re not careful. Most often, colors for text on a web page should be chosen conservatively. Consistency in design, especially with text colors, can help guide users through a site and other navigational elements, while also avoiding confusion. The color of the HTML text used should also be chosen with the overall design of the site in mind and taking into account the colors around the text.
The default HTML text color in most web browsers is black on a white background. These are the colors used if no other colors are defined, although some browsers allow users to change the default settings, usually for accessibility reasons. Basic default colors should be the starting point for a website, simply because they are usually a tested and easy to read combination.
The first step in choosing the best HTML text color for a web page is to consider the overall design of the page. There are many methods to help visualize a site but, in general, a website template should be made. The model can be done in a basic paint program or on paper with colored pencils. This can help establish a color theme for the site that the text will need to fit into. Experimenting with which text colors are clear and pleasing to the eye when paired together can be easily done this way.
The most important aspect of choosing HTML text color is making sure it is readable by site visitors. Websites that use background images behind text or change the page background color need to be particularly aware of the appearance of the text. Color combinations that are too close together can appear nearly invisible or difficult to read. High-contrast colors are best, especially on pages with large blocks of text, although bright colors tend to put some strain on some people’s eyes more than others.
Another thing to consider about the color of HTML text on a page is whether different types of text will also need to change their colors. An example of when this might be necessary is with the color of links on a page which might have a background of a similar colour. The color of the links can be changed to be more readable with cascading style sheets (CSS). Many visitors expect links on one site to work the same as they do on another, so they should stand out from the rest of the text in some way.
One final design consideration that can assist in choosing the best HTML text color is to keep the text display simple. This usually involves using only one color for the text in a given area to differentiate it. Using inline tags like bold or quotes can help define text within an area without breaking the flow by changing colors.
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