To stand out at trade shows, choose booth ideas that attract your target audience, such as portable pop-up exhibits and contests with sought-after prizes. Register early for a good location and use eye-catching products and signage. Follow up with knowledgeable sales staff and marketing materials.
Choosing the best exhibition booth ideas should be based on the attraction of the target audience. Since you likely won’t be the star attraction at a trade show, but rather share space in an area with competitors and others in your industry, standing out is essential. Portable pop-up exhibits can look professional and come in many different types. Make your booth fit your brand imagery and allow customers to try your product if possible. Have a compelling booth with skilled sales staff and hopefully a good location too.
Registering early to get a good position at the trade show venue can be a great strategy to make your company stand out. Registering early can help you avoid getting stuck in a distant corner booth or in a low-traffic area of the trade show. One of the best trade show booth ideas is to place portable pop up signs on a kiosk that needs its own entrance. Have something to draw people to your booth, such as a contest entrance area with a sign announcing a sought-after prize.
If the law allows it, you will also be able to use the non-winning entries later as data for generating sales leads. Also, announcing the winner(s) can give extra attention to your company and trade show booth ideas. If your company will have new products to showcase that are interesting in some way, getting local media to do a story about your tradeshow offering can help you get noticed.
Make sure your eye-catching products can be noticed by passers-by and that your signage and presentation are compelling enough to get them into your booth. Once interested trade show attendees are at your booth, make sure there is no shortage of exciting things to see and do. This alone is not enough for trade show booth ideas to help you attract new customers. Make sure you follow up by having knowledgeable and personable salespeople on the booth to answer questions and hand out takeout marketing materials.
Flyers for exhibitions such as information brochures and incentive coupon offers should always be placed in different places on the stand. Make sure your company name and contact information is on everything. Another of the best trade show booth ideas to support the products and sales people on your booth is to have tasteful, yet bold signs that act as a call to action for visitors, such as text like “try them” , “help yourself” and “Ask our seller”.
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