Good product quality and attractive packaging are key to success in sales. Packaging should fit the product and consider consumer needs, safety, and cost. Custom packaging is worth the investment for high-end items, while generic options may be suitable for small businesses with limited budgets.
Selling any type of product can be competitive, and there are two things that will almost always be very important to your success. The first is to have a good, quality product, so you get repeat buyers and word of mouth as satisfied customers tell their friends. Equally important, especially to attract buyers to your product and away from the competition, is that you have the best possible product labeling and packaging. Look for packaging and labels that protect your product while also showcasing it at its best.
The exact type of product labeling and packaging you choose will largely depend on the nature of your product. Small, expensive items that are easily hidden from a shoplifter, such as cell phones or other portable electronic devices, will likely do well in blister packs that allow the item to be clearly seen but are large enough to protect them and make them hard to slip into a pocket or purse. bag. The product label can be designed to fit the packaging around the item but not cover any part of it, drawing attention to the product instead of distracting it.
Inexpensive items, especially those where the buyer will be buying many of the same items in one package, may be packaged in small boxes or in small clear tubes or bags. Customers don’t necessarily need to see the item they’re buying, but both product labeling and packaging need to fit the product being sold. Choose labels that clearly identify what the product is, but you don’t need a lot of decoration or explanation for those items.
Consider the needs of the consumer when creating product labeling and packaging, to add to the appeal of your product. If the packaging is to contain an item that the consumer will need to access repeatedly, the container should be resealable, such zip top plastic bags with the label printed directly on them. Items that will be moved should be in conveniently sized and easily transportable packaging. Anything that may not be safe for children should be in child-proof packaging and labeling should clearly warn customers of the potential danger.
Another consideration in choosing the best product packaging and labeling is the cost of the packaging. It should be convenient and reasonably priced compared to the cost of the item contained within. Inexpensive items may be packaged in relatively plain containers with clear but simple labels. More expensive items typically need to be placed in eye-catching packaging, as the product is likely to compete with other similar items. It’s usually worth the extra expense to use custom labels and packaging for high-end items.
If you have a very small company or a limited budget, it is usually best to look for a supplier who can provide you with generic items that you can use for your merchandise. Many labels can be printed on laser or inkjet printers, allowing you to do much of the design work yourself. If you have a substantial budget for your product labeling and packaging needs, look for a supplier who can also help you customize the packaging. Custom designed labels can be printed in large quantities at much lower cost than if you have to produce them yourself, resulting in a lower overall cost, but a higher initial investment.
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