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Law firms can use various marketing strategies to increase their visibility, such as speaking at public events, writing articles for local newspapers, teaching at community colleges, advertising in directories, and sending cards to clients. Business cards are also an essential tool for lawyers to promote their services.
The right marketing tools are important for any business and that includes law firms. One of the things that can help with law firm marketing is making sure that the lawyers are known to the public. This can be done in a number of ways, including speaking at public events, writing articles for a local newspaper, or teaching at a community college. Other marketing strategies include placing advertisements in legal directories and telephone directories. It can also be helpful to keep in touch with previous clients by sending cards in the mail from time to time.
Getting people to know about a certain law firm can be difficult, especially if the practice is fairly new. One way to showcase lawyers could be to interface with the public at community events. If an attorney may serve as a keynote speaker for a particular group, those attending may remember her and wish to call that office if legal advice is ever needed.
Another law firm marketing technique that can get the name of an attorney could be in writing. If a local newspaper were willing to allow an attorney to write a guest column on a legal topic of interest to community members, readers would be exposed to the law firm that way. Another marketing strategy might be teaching at a community college so that students become familiar with a particular attorney’s expertise.
One law firm marketing technique is publication in a number of directories. This could include legal directories and your local telephone directory. Some marketing approaches might also include placing TV and radio advertisements or renting billboards.
One of the most frequently overlooked marketing tools for a law firm is mailing papers. These could be thank you cards for recent clients, birthday cards for longtime clients, or Christmas cards for everyone served by the law firm during the year. Letting clients know they are valued can go a long way in recommending an attorney to others.
No law firm marketing would be complete without the use of business cards. An attorney should have several printed for himself and his staff members. Whenever he meets someone new, he can hand out the paper so people know about the law firm. His employees might do it too, and this is often more effective because people are more willing to hand out business cards with their own name on them rather than someone else’s.
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