LCD advertising uses TV screens to promote products/services. Consider location, target audience, cost, and advertising campaign when choosing the best display. Production costs may also be a factor.
LCD advertising is a form of advertising that uses television screens to promote products and services. Other businesses may even use LCD screens in their customer service lobe areas to aid in customer service or as a way of upselling existing customers to higher levels of products or services. To choose the best LCD advertising display, you should consider where the display is located, who reaches for it, the cost, and whether the advertising company helps put together the advertising campaign or advertising circuit that runs across the screen.
Location, location, location is the mantra for buying real estate, but it is also an essential component when choosing an LCD advertising display. A display located in the downtown area where your business is located will get much more attention than a screen in a doctor’s office. Quality can replace quantity, depending on the purpose of using the display. For example, if you are a doctor’s office, it can be useful to share some customer service information in the lobby, while the center’s LCD can help attract new customers.
It is also necessary to determine the groups of people reaching the LCD advertising display. If your target audience is stay-at-home moms, placing your ad on an LCD screen in the city’s business district may not reach them. Place that same LCD display in the lobby of a pediatrician’s office or a mommy-and-me playgroup and then get the information you put on the LCD advertising display in front of the right people.
Cost is always a factor in choosing options as well. The cost tends to correlate with the location of the screen, the length of the ad displayed, and the number of people the ad reaches. If you’re purchasing your LCD unit to place in your corporate office, you need to factor in the cost of purchasing the unit, but you also need to factor in the costs for someone to produce the information that runs around the screen.
Production costs tend to be a factor if you rent the space on an LCD screen or add it to your LCD screen. Generally, this involves hiring a production company to help you put together the graphics and video production elements that create the piece.
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