Personalized gifts are now more affordable and versatile than ever, with hundreds of options available. They fall into two categories: text and photography, with items such as travel mugs, tote bags, and clocks being popular choices. Other options include customized assortments of existing products. Technology has made it cost-effective to print single copies of products that were previously only available in bulk.
With the advent of better and cheaper printing technologies, personalized gifts have become more affordable and versatile than ever. There are literally hundreds of different options available to you, ensuring you’ll be able to choose something designed specifically for that special someone.
Personalized gifts fall into two main categories, text and photography, and a number of other specific choices. Let’s take a look at each of these categories and what some of the possibilities are within them.
Text: Nowadays almost anything you can think of can be branded with custom text. Whether you want that text to be a person’s name, or a special greeting or inspirational phrase meant just for them, a simple search will bring up a wide range of providers. Some of the many popular items that can be personalized into personalized gifts include:
Travel Mugs Available in many sizes, plastic or metal, with different caps, a travel mug is a suitable gift for a student, worker, or anyone else on the go.
Tote Bags Great for carrying books around, personalized tote bags (with an inspirational quote about education, for example) can make wonderful personalized gifts for students. Branded laptop cases or accessories are great gifts for business people.
Awards Engraved or traditional crystal plaque, for a surprisingly reasonable price you can have your own award made. These are suitable not only for boosting office morale, but also as kind gestures towards family and loved ones (“World’s Best Grandma” or “A+ Student”).
T-Shirt One of the modern single print t-shirts, an all time favorite, is of a high quality that far surpasses anything in the past. Any phrase or quote you desire can be placed onto a shirt using state of the art technology, ensuring it won’t be washed away or destroyed by over washing.
More Virtually anything you can conceive can now be branded with custom text and made into a personalized gift. USB flash drives, gift cards, watches, mouse pads, suitcases, pens, hats, notebooks, tool sets, compasses, and a list of products long enough to fill pages. In recent years it has become cost effective and efficient to print single copies of products that in the past would have required minimum orders of hundreds or thousands, allowing the world of branded merchandising to mature for personalized gifting.
Photos: More exciting and far more personal than plain text is the ability to add photos to a variety of fun and interesting products. Whether it’s a photograph of a friend’s child or a group photo from your company picnic, personalized photo gifts capture a moment in time and turn it into a high-class gift. Some of the elements that work best with photographs are:
Puzzle Great for kids and adults alike, it’s simple with most photo processors now to have a photograph converted into a puzzle. Choose the size and number of pieces and your snapshot turns into a game that can be enjoyed over and over again.
Clocks A photograph can be used as a background for a wall clock, making for a fun and useful gift. The price can vary greatly, depending on the quality of the watch you choose.
Mouse Pads Great for computer enthusiasts, any image of your choice can be made into a mouse pad (plastic or foam) with no fuss. Some photo labs now offer this feature, and a number of online branding sources have the option available.
Greeting Cards Great as a stand-alone gift or to accompany another gift, personalized greeting cards can include any artwork and text you wish to provide. A wonderful alternative to generic cards.
Other: In addition to the branding opportunities offered with photographs and text, a number of retailers allow you to create customized assortments of their products. This can be a wonderful way to show personal interest when choosing a gift, while still using existing product lines. Many chocolate companies and flower shops offer this service and often pair it with a little branding, such as marking the box of truffles with “Steve’s Special Truffle Set”.
Overall, this is a wonderful age for personalized gifts. Technology has advanced enough that every day we can offer more products and all at prices that almost anyone can afford.
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