Promotional mugs are a cost-effective marketing tool that can be given to customers at events or as a show of appreciation. Consider the event, quantity, and type of mug. Higher quality mugs provide more advertising value, while paper and Styrofoam cups are less environmentally friendly.
Promotional mugs are a great marketing item that can be given to customers at special events or as a show of appreciation to repeat customers or supporters. When choosing promotional mugs, it’s important to consider the quantity of mugs you’ll need to purchase, the nature of the event, and the type of mugs, such as plastic, aluminum, or glass. Plastic tumblers are inexpensive, come in many different colors and sizes, and are relatively cheap to customize, but they can’t be used over a period of time like sturdier tumblers.
Every time a customer takes home one of your promotional tumblers and uses it in public, they’re giving your company free publicity. For this reason, many people choose to invest a little more and get higher quality promotional mugs so that people are more likely to reuse them and advertise the company. It is certainly possible to get higher quality plastic cups; these can often be personalized with your company name and contact information as well. For events of a more outdoor or sporting nature, promotional water bottles are an excellent choice that customers will be very likely to use again and again. The environmentally friendly BPA-free cups are particularly popular.
Typically, higher quality promotional mugs, such as glass or aluminum, are not handed out in bulk at special events like plastic mugs. Instead, these can be given as a gift with a specific purchase or as a show of appreciation to loyal customers. These can also be engraved with your company name and information. Aluminum mugs are also very light and are popular items offered at fairs and carnivals. Glass and aluminum mugs are often much more expensive than the other common types of promotional plastic mugs, which are the more popular option.
Of course, paper cups are very inexpensive and can be used at a special event; however, they cannot be reused and are less environmentally friendly than cups which can be recycled. Styrofoam cups are even worse for the environment and are not reused. For this reason, many companies choose to spend the extra money buying more durable mugs in the first place so that customers will be happy to reuse them; due to the advertising value, this could be seen as a long-term investment.
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