Promotional mugs are effective advertising tools that can spark support and enthusiasm for a business. The best designs and materials depend on the company’s logo and budget. Ceramic and insulated mugs are common options, with glass and tin mugs also available.
Companies often have promotional mugs to hand out to potential customers so that they will remember the company name and think about it regularly. So many adults drink coffee or tea on a regular basis that coffee mugs not only create effective advertising, but also spark support and enthusiasm for a business that was willing to invest in a useful piece of promotional material. Choosing the best promotional mugs starts with researching the best designs for your company’s logo, as well as the price of the mugs. The cost will vary depending on the size, features and materials used to make the mug.
The two most common options for promotional mugs are ceramic mugs and insulated mugs. Ceramic mugs are traditional mugs that are inexpensive and generally attractive. The basic model will be very simple and will usually come in solid colors or just white. When considering these mugs, try to imagine how your company’s logo will look with this simple style and what color your logo will work best with. If your logo is too large for these smaller promotional mugs, you might want to consider larger mugs that often feature curved sides for added aesthetic appeal.
Promotional insulated coffee mugs are usually made from brushed aluminum and are insulated so that a person can travel with the mug and still keep the coffee hot. While full color logos are possible on these mugs, the total cost of this more expensive mug combined with full color graphics can make the cost of the mug prohibitive. Black and white logos will save money in this case. Choose from insulated mugs with or without handles, and choose only insulated mugs that feature a snug-fitting top that keeps liquids in even during rides in the car or train. The cap must also feature a way to drink the liquid without removing the entire cap.
Glass and tin mugs are other options for promotional mugs. Glass mugs are very attractive and the logo can be covered in a white color, although they tend to be more fragile than other styles of promotional mugs. This means that more care will be needed when storing and using the mugs. Tin mugs are durable and inexpensive, as well as lightweight, although they don’t insulate very well and are hot to the touch when in use. They are generally cheaper than other types of mugs.
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