Salons need a multifaceted marketing strategy to attract and retain customers. Advertising in newspapers, magazines, and on TV is important, as well as offering coupons and promotions. Social media and a modern salon appearance are also crucial for success.
Successful marketing techniques are important for any business, but especially for a salon, where satisfied customers will likely be able to return again and again, and recommend the business to their friends. A salon should develop a multifaceted marketing strategy for both attracting new customers and retaining old ones, rather than relying on just one approach. Advertising is one of the most important methods; Placing ads in local newspapers or community magazines, as well as creating television ads, is a great way to get attention. Another good salon marketing technique is to offer coupons, deals, specials to returning customers or those who refer a friend.
Aside from traditional areas for advertising, such as magazines or newspapers, the Internet also offers excellent opportunities for marketing free or low-cost salons. Social networking websites can be a great way to communicate with customers, share news about special offers, and describe the services you offer. It is equally important to design a website that is attractive and easy for web visitors to visit. Some salons have found that allowing customers to send emails or even make appointments online is very popular and encourages customers to keep coming back.
Offering special offers and promotions is another great salon marketing strategy. Some salons will give customers coupons after their first visit, encouraging them to come back for a discount on a future visit or a different service. Others will offer referral coupons; if an individual refers someone else to the salon, you may be eligible for a future service for free or at a reduced rate. Keeping track of customers’ birthdays and sending out coupons around that time is another good way to show appreciation for your customers and encourage them to come back. Direct mailing to nearby neighborhoods and apartment complexes can also be a great way to get the message out.
The look of the salon is another important aspect of salon marketing. The building should appear clean, bright, and inviting from the outside. Some salons list the services they offer and prices outside, although this is less common in upscale salons. It’s especially important for salons to look up-to-date and modern, as if they’re keeping up with current trends, to reassure clients that they’re going to get a good haircut. When preparing your salon marketing, it’s also important to research the area and determine the services that nearby salons offer, as well as the prices they charge, so services can be comparable.
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