To launch SMS marketing campaigns, choose an SMS server that allows you to create and send messages as desired, has the right server and integration options, and offers bidirectional integration. Consider how you create and disperse messages, sign-in options, message dispersal options, and integration options.
SMS stands for short message service, which is ultimately a text message. If you are planning to launch marketing campaigns or communicate with prospects and customers using an SMS strategy, you also need to choose an SMS server. Choosing the best server for your business boils down to finding one that lets you create and send messages the way you want and has the right server options and integration options. When you find a server that meets all of these needs, you’ve found the right one for your business.
Start by evaluating how you are able to create and disperse messages on the server. For example, you might want to be able to call up the program on a desktop computer, create the message, and schedule it for delivery to your recipient list. Another preference might be to have online access rather than a program directly on your computer and server.
Your sign-in options also affect how you receive responses from text message recipients. Some server options allow recipients to reply to the text message which is displayed in the e-mail management system. Other options include the ability to receive an instant message (IM) or the ability to log into an online account for the SMS server where there is a repository of replies.
As far as message dispersal is concerned, there are typically two server options available. A popular option is to have a modem in your office that connects to the SMS server. You can use the configured modem server to send and receive text messages using only one phone number. The other option uses two different numbers, so one number is for sending and another for receiving. Using a phone number helps integrate text messaging with your custom business applications and website.
The final consideration you should make has to do with the options the SMS server offers for integration. Find out if you’re only able to create and send text messages, or if you have the ability to send meeting notices, admin notices, or emergency messages to groups set up in your server list. You should also check whether bidirectional forms of integration are possible.
For example, if you host events, you can send invitations using the SMS server. To complete the cycle, you may also want recipients to be able to register for the event directly from the text message they receive. Surveys, contests, promotions, and remote access are other integration options you may want to consider when deciding which server is best for your business.
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