Soap packaging is important for attracting customers and can reflect the type of soap or company. Eco-friendly options such as recyclable or plantable packaging are also available. Cost should be considered, and buying in bulk and requesting samples can save money.
With so many types and brands of soap on the market, one of the main ways to stand out from the crowd and attract an audience is through your packaging. Packaging has a lot to do with the sale of that item – it can attract customers or turn them off, especially when there’s an eco-friendly product wrapped or packaged in something that is far from familiar. When customers cannot see the item inside, packaging is the best way to give an idea of what the product is all about. For more decorative products, transparent packaging allows merchandise to be displayed. Cost is obviously also an important factor, especially for a business that is just starting out.
Many are deterred from buying a product advertised as eco-friendly when the packaging is harmful to the planet. When selling an eco-friendly product, using a recyclable container is not the only option for packaging, there is also plantable wrapping paper. After customers unwrap the product, they can plant the soap box and it grows into flowers. When the product is finished, there is no soap or packaging left, and both the company and the customer know they have done something good for the planet.
When choosing soap packaging, opt for one that matches the type of soap or the company itself. For soap specifically for pets, packaging with prints of paws or animal silhouettes reflects the business, while lavender-colored packaging with lavender flower graphics might match the scent of lavender. For companies looking to keep it simple, opt for solid-color packaging that complements the color of the letters in the company name.
Another option is to consider using transparent soap containers, depending on the appearance of the product. Those who create decorative bar soap do not necessarily need to use the standard solid color soap container. If the soap has built-in items like toys, flower petals or dried fruit, or if the item is formed from a mold, choose to use clear packaging so the soap can advertise itself. Use clear plastic wrap or a small clear plastic box, the latter of which can also be reused by the customer.
Cost plays a big role in how soap dispensers are used. The more elaborate the packaging, the more expensive it is likely to be. Buying in bulk can save you a substantial amount of money. For a business just starting out, ask for samples of packaging options before buying large quantities; it will allow you to review the finished product and make any necessary changes before placing large quantities of the item on the market.
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