Social media has changed the way people communicate and businesses can use it to connect with potential partners and customers. Different social media methods can be used depending on the type of business and its needs, such as creating a network of followers and using tools like Twitter and Facebook to convey messages and promote events.
The development of different types of social media in recent years has revolutionized the way people communicate. The ways in which people employ social media to listen and be heard have not gone unnoticed in the corporate world. Which social media strategy a business uses can depend on the type of business and the social media method that best fits their needs.
For independent business owners or new businesses, just making the public aware of their existence is a challenge that can be tackled by the right social media strategy. Social media such as blogs, Twitter, Facebook and MySpace offer members the ability to connect with other members by adding them as friends or members they follow. With sites like Twitter and MySpace in particular, it’s quite common for members to connect with others they’ve never met. When used as a business tool, this small step to add other members to your social media network can go a long way in making potential partners and customers aware of your presence.
Once you’ve gathered a network of other social media users, the next social media strategy is to use social media tools to get your message out there, whether it’s for branding or promotions. Twitter, for example, allows members to instantly send a short 140-character message called a “tweet” to their entire network of followers. Facebook has a similar instant notification feature with its status update function. The way a business conveys its message is also an important part of its social media strategy. For example, a company that deals with the healthcare or legal sectors would likely need to maintain a more formal voice than a company in the entertainment sector, which may have more room for fun, informal tones in its brand.
In addition to posting brief updates, another social media strategy, featured on Facebook and similar sites, entails creating a group or event for your business and inviting your contacts to join. When one of your contacts joins or RSVPs, the name of the group or event can also appear in your contacts’ newsfeed, allowing you to promote your business to an even wider network. If your group or event has minimal privacy restrictions, any user who comes across the group or event will be able to join or RSVP. Admins or creators of groups and events can also send updates to members that are delivered directly to their inboxes, acting as a form of direct mail.
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