Sports marketers should build strategic partnerships, listen to fans, use athlete social networks, and incorporate mobile marketing. They should be flexible and monitor feedback to make adjustments. Utilizing athlete fan bases and mobile marketing can help reach younger demographics.
Top sports marketing tips include building strategic partnerships, listening to fans, using athlete social networks, and incorporating mobile marketing. Marketers should be flexible with their sports marketing plans, constantly monitor campaign feedback and make adjustments as needed. Sports marketing campaigns should leverage all types of technologies and resources available, such as social websites and mobile marketing, in order to better connect to fans.
Building strategic partnerships in sports marketing can help marketers appeal to a target demographic they may otherwise struggle to reach. For example, developing a game for tablets and smartphones can help reach younger demographics in a fun and engaging way. Not all types of partnerships, however, require such a significant investment, such as those with restaurants and websites. In order to create a competitive advantage, the sports marketer should research which businesses his target market frequents and find a way to create a mutually beneficial partnership for both companies.
Listening to fans is the best way to determine if a sports marketing campaign is on track or if changes need to be made. While polls and focus groups were useful in the past, social media sites today allow sports professionals to open constant lines of communication in real time. Marketers can get detailed information about their needs, wants and expectations. They’ll be able to know immediately if fans haven’t reacted as expected to the latest marketing campaign and make quick adjustments without having to wait until the end.
Utilizing the athlete’s fan base can create an edge to any sports marketing effort. When signing an athlete to promote a product, it’s a good idea to research to see how devoted and active their social media fan base is on their personal web pages. If his or her fan base is excited and active, fans are more likely to respond to the athlete’s promoted product. The sports marketer should also be sure to include a statement in the contract that requires him to promote the product through his social networks.
Incorporating mobile marketing into a sports marketing plan can help marketers reach their younger, tech-savvy demographics. This type of marketing can be used to give fans what they want when they want it, such as scores and game stats, via SMS messaging. You can also create mobile apps to add a higher level of fan interaction by including engaging content, personalized advertising, and special contests. When used successfully, mobile marketing gives marketers the ability to continuously connect with fans on a personal level.
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