To analyze ads, consider the location, mood, and target audience. Look for offensive stereotypes and racism. Ad analysis can be time-consuming and requires expertise.
The best tips for analyzing ads are to consider where the ad is being shown, determine the mood and decide the type of audience the ad is aimed at. Sometimes the location of an ad can say a lot about the target audience, especially their age and gender. The mood of an ad can help a person understand what they must feel when they see it. Additionally, many ads are racially or gender offensive to better appeal to the type of people the advertiser wants to buy the advertised product from. It can take time to review ads, especially for people who are not professionals in the field.
Sometimes when reviewing ads it helps to consider the placement of the ad. The location of an ad can tell you more about the ad’s target audience. For example, a full-page cigarette ad might be found in a magazine targeting 18- to 24-year-olds. Now the advertiser’s target audience has been determined, but perhaps the magazine will be sold in a country where the legal smoking age is 18. From this one would guess that the cigarette company is trying to get new customers once they come of age.
One of the easiest parts of analyzing ads is determining mood. Some advertisers are careful to make their ads happy and family-oriented. Other advertising companies go the opposite way by shaming potential consumers by pointing out normal body flaws and sensitive weight issues. Determining the ad’s mood or ambience can help the parser understand what the advertiser is trying to make viewers feel. For example, a toothpaste ad usually shows people happily brushing their teeth, because “happy” and “fun” are better associated with toothpaste rather than negative emotions.
A person should look for stereotypes, sexism and racism in ads, even if they are subtle. These aspects can help determine the advertiser’s target and who the ad should appeal to. For example, one sex is often portrayed as dumb or childish when marketing a product to the opposite sex. Also, an ad that has a man from a minority racial group unable to manage his finances until saved by someone of a different ethnicity, who is widely considered to be good at money, could be racist. If you view the ad with children, adults may point out that the ad is offensive and not the norm.
Analyzing ads can be difficult and time-consuming to analyze an entire ad. Even the language and font used in a commercial often influence potential consumers in some way. The people who create ads are usually professionals who are trained in all different aspects of advertising.
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