Industrial designers, product developers, and manufacturers analyze design trends to keep up with consumer tastes and increase sales. Methods vary depending on the individual and their occupation. Manufacturers analyze trends to strategically produce goods for financial returns.
For industrial designers, product developers or manufacturers who simply want to discover the latest design trends, different methods can be applied to achieve this. These individuals may be interested in analyzing the latest design trends due to several factors which may be determined by their occupation. For example, the product developer may be interested in learning about the latest design trends in order to keep up with current consumer tastes as they develop new product concepts. The manufacturer may be interested in the latest design trends in order to strategically channel its production of goods to reflect current products, which will lead to both sales maximization and an increase in market leadership profile. Consequently, the methods for analyzing the latest design trends will be dictated by the particular use and the person conducting the analysis.
In the case of the product developer and the industrial designer, two related fields in the sense that product development derives from the larger field of industrial design, the reason for interest in the latest design trends is usually the desire to keep up with the tastes of customers in order to design products according to those tastes. For example, something that might be the current craze among a certain demographic could be analyzed and improved upon. This can be seen in situations where pre-teens develop a tendency to wear bracelets or a certain type of sneaker. In this case, the product designer’s task will be to come up with a competitive product-related concept with the aim of capitalizing on trend design. Other areas for analyzing the latest design trends can be a construction style, a house design style, or a furniture construction style.
For manufacturers, interest in the latest design trends is usually with an eye to financial returns. Therefore, companies usually have a more involved and expansive way of determining trends, which is usually included in their market analysis budget. Such a process involves a concerted study of a defined market segment with the aim of discovering their preferences. For example, the company could study the trend among middle-aged women and men in order to focus its efforts towards that area.
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