Choosing a business name is crucial and should reflect the company’s personality and target audience, be web-ready, and stand out from competitors. Avoid awkward spelling and trademark violations, and consider how the name sounds in different contexts.
Choosing a business name is an important decision for any business. Sometimes the company name is the first and possibly only contact with customers and products. This company name is also what customers will use when telling others about the products and services offered by a specific company or organization. This is what customers remember when they want to use a product over and over again. Best tips for choosing business names include considering the target audience, selecting a name that reflects the personality of the business, and making sure the business name is web-ready.
When choosing company names, always take a look at the company’s target audience and its product offerings. For example, using a name like “Cute Kitty” for a company that makes wildly painted skateboards for tweens is not a good idea. On the other hand, selecting a wild name for a conservative company is probably not a wise decision either. Look online and find company names that clearly communicate what a company is. Choose a company name that sets the company apart from any other, especially other companies in the same business area or industry.
One of the most important aspects of choosing business names is finding a name that reflects a specific personality or creates a specific look. A company may want to communicate a strong and powerful corporate image and may select a name that represents these characteristics. Another company may want to convey a softer, more down-to-earth image through their company name. Remember, even if a customer only hears or reads a company name, an image is created in their mind. The key here is to select a name that says it all about a business with just that name alone.
Another tip for choosing business names is to create one that is web-ready. Keep in mind that this name will be used as a website’s domain address, in an email address, and in other digital formats such as Twitter addresses, so choose carefully. Beware of awkward spelling or word matching in a domain address such as ChildrensWear.com, which may render as ChildrenSwear.com, or TeachersTalk.com, which may become TeacherStalk.com. Many unfortunate domain names have been created and it is important to avoid creating them when choosing business names.
Some other things to consider when choosing business names include performing a Google and reg search and a trademark search to find potential trademark violations. A full domain name and internet search will also indicate the availability of proposed names. Consider how a name sounds when a phone is answered, spoken on a web page, or heard in a television or radio commercial.
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