Choosing a company name is crucial as it’s the first point of contact with customers. Consider the target audience, reflect the business personality, and ensure the name is web-ready. Avoid awkward spellings and trademark infringements, and consider how the name sounds in different formats.
Choosing a company name is an important decision for any business. The company name is sometimes the first, and perhaps only, contact with customers and products. That company name is also what customers will use when telling others about the products and services that a particular company or organization offers. It’s what customers will remember when they want to use a product repeatedly. The best tips for choosing company names include considering your target audience, selecting a name that reflects your business personality, and making sure your company name is web-ready.
When choosing company names, always take a look at the company’s target audience and its product offerings. For example, using a name like “Cute Kitty” for a company that makes wildly painted skateboards for pre-teens isn’t a good idea. Conversely, selecting a wild name for a conservative company is probably not a wise decision either. Search online and find company names that clearly communicate what they are about. Choose a company name that will distinguish the company from any other, especially from other companies in the same line of business or industry.
One of the most important aspects of choosing company names is finding a name that reflects your specific personality or creates a particular look. A company may want to communicate a strong and powerful corporate image and select a name that represents those characteristics. Another company may want to convey a softer, more realistic image through the company name. Remember, even if a customer only hears or reads a company name, an image is created in their mind. The key here is to select a name that says it all about a company with just that name.
Another tip for choosing company names is to create one that is web-ready. Remember that this name will be used as a domain address for a website, in an email address, and in other digital formats such as Twitter addresses, so choose carefully. Watch out for awkward spellings or word matching in a domain address, such as ChildrensWear.com, which could be rendered as ChildrenSwear.com, or TeachersTalk.com, which could become TeacherStalk.com. Many unfortunate domain names have been created and it is important to avoid creating them when choosing company names.
Some other things to consider when choosing company names include searching Google® and researching a trademark to spot any trademark infringements. An FQDN and an Internet search will also indicate the availability of the proposed names. Consider what a name sounds like when answered a telephone, spoken on a web page, or heard in a television or radio commercial.
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